With the annual ritual of Super Bowl advertising so near:

In 1939 T. S. Eliot wrote in “The Idea of a Christian Society” that “[t]he problem of leading a Christian life in a non-Christian society is now very present to us.”  The Christian who is not conscious of his dilemma “is becoming more and more de-Christianised by all sorts of unconscious pressure: paganism holds all the most valuable advertising space.”

He forgot to mention the half-time shows.